Step 1 – Study What Successful Companies Are Doing In each step, you must work hard and prove you can be consistent in every degree of your campaign. Most importantly, this consistency should exist across every platform you expect your customer to be.īelow are 5 steps to creating a 360-degree marketing campaign. You must be consistent in both your messaging and design. In 360-degree marketing, consistency is key. Maybe one of your favorite companies has repositioned itself in a new market or rebranded with a new color scheme and logo… How to Create a 360-Degree Marketing Campaign ![]() You can see many examples of 360-degree marketing campaigns all around you. To revive poor-performing products, especially if the company hasn’t focused on marketing that product in a while.To prioritize the cornerstone campaigns over less important campaigns.To get the word out about the rebranding of a company.When a company is known in one market but wants to reposition itself into a new market.Here are some of the ways a 360-degree marketing campaign can be used within a company: In doing so, you can look forward to a better return on your investment because you’re not wasting time on the wrong leads and instead nurturing targeted customers in a way that creates raving fans. You have to go the extra mile to stand out. ![]() The consistency of such a campaign sets companies apart because it creates a cohesive and solid customer experience.īecause of the digital age we are in, it’s important to hit customers from every angle. Why Is a 360-Degree Marketing Campaign Worth Doing?Ī 360-degree marketing campaign overcomes numerous hurdles faced by companies in today’s marketing landscape. Now we’re going to take a look at why this type of marketing is worth pursuing and how to create a 360-degree marketing campaign yourself. In Part 1 of this article, we took a deep dive into 360-degree marketing and explained the 9 key components to include in your campaigns. You’ve positioned yourself to be seen by prospective customers everywhere they go. With a 360-degree marketing campaign, nothing has been left on the table. And in the marketing world, it means the same thing.
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